We have been associated with Manipal Hospitals since 2015, delivering integrated campaigns at a national level. In our latest campaign, we executed high-impact metro station branding at Janakpuri West Metro Station, transforming the space into a strong brand touchpoint through strategic placements and creative visibility.
Our Mandate
Objective
To enhance brand visibility and recall in a high-footfall urban transit environment, targeting daily commuters across diverse demographics.
Media Mix
The campaign leveraged an integrated media approach combining Radio, Print, and Outdoor channels. The centrepiece was a comprehensive metro station takeover at Janakpuri West, strategically selected for its high daily commuter traffic, creating an immersive brand experience at every passenger touchpoint.