North Delhi Municipal Corporation (NDMC)

Sukanya Samriddhi Yojana Awareness Campaign — 45 hyper-local short films across NDMC schools

NDMC Sukanya Samriddhi Yojana Awareness Campaign

Client Name

North Delhi Municipal Corporation (NDMC)

Campaign

Sukanya Samriddhi Yojana Awareness

Categories

Government & Public Sector

Services

Hyper-Local Film Production

What We Did

In the Sukanya Samriddhi Yojana Awareness Campaign, we produced 45 hyper-local short films across NDMC schools to drive awareness and adoption of the Sukanya Samriddhi Yojana. Each film highlighted a real-life, emotional story of a girl student and her family benefiting from the scheme, making the message community-driven and relatable.

Outcome

  • Strong engagement from educators, parents, and institutions
  • Boosted visibility of SSY among target families
  • Reinforced NDMC’s image as a forward-thinking civic body
Next Phase

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